US authorities remove Juul e-cigarettes from sale

The US Food and Drug Administration (FDA) is preparing to ban the sale of electronic cigarettes manufactured by Juul Labs in the country. This follows from the corresponding decision, published on the site regulator on June 23.

“The company should stop selling and distributing these products. In addition, those products that are currently sold in the US market must be withdrawn, otherwise enforcement measures may be applied, ” the agency said in a statement.

The decision comes amid a broader overhaul of the vaping industry by the FDA following years of pressure from politicians and public health groups. They sought the same strict regulation of this market segment as they did for other tobacco products. The reason for this was the growing popularity of electronic cigarettes among high school students.

Back in 2020, the regulator banned mint and fruit-flavored Juul products to curb the spread of vaping among teenagers, leaving only tobacco and menthol-flavored products on the market.

New decision, pabout the information of the agency, is due to the fact that Juul Labs did not provide sufficient evidence that the toxicological profile of its products meets the standards and requirements in the field of protecting public health. Some of the company’s research has also been controversial and inconclusive, including studies of chemicals leached from the company’s cigarette refills, the FDA said in a statement.

“The company did not provide this evidence [соответствие необходимым стандартам] and instead left serious questions unanswered. Without the data necessary to determine the relevant health risks, the FDA issues orders to refuse to place on the market,” said Acting Director of the FDA Tobacco Center Michelle Mital.

The department also noted that only the commercial circulation of products is prohibited, private use and ownership of products is still allowed.

The regulator’s decision could deal a major blow to the company as the US remains Juul’s largest market and its efforts to expand internationally have been hampered by country regulations and declining consumer interest.

Over the past year, rival e-cigarette makers British American Tobacco and NJOY have received from the FDA approval for their e-cigarettes. At the same time, the agency rejected some of the companies’ flavored products. Then the controller notedthat endorsed both companies’ tobacco-flavored products because they have proven that their devices can benefit adult smokers who want to quit or limit their nicotine intake.

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